Blue Peak Law Group
Building credibility through distinguished branding for a start-up law firm in the digital age
Where They Started
Blue Peak was a start-up law firm comprised of six talented attorneys, but its business model involved an entirely digital practice that was groundbreaking for its industry. So we set out to build a brand that would garner immediate credibility and recognition in the space.
We worked closely with Blue Peak Law Group over the course of several weeks, spending hours simply listening, before we started to build. Through our sessions we uncovered powerful differentiation for the brand, grounded in the unparalleled expertise of its attorneys, and turned their groundbreaking business model into a major selling point instead of cause for hesitation.
In less than three months after we launched their new site, organic site traffic had increased considerably, with site sessions up by 1,065% and unique visitors up 1,412%. View report.
The Visual World
The visual world we defined in this phase of the work was differentiated from others in the industry while tying back to their unique brand name. A distinct summit, the pinnacle of success, became a powerful mark of their brand while their palette evoked feelings of wisdom, security, and sophistication. Their logo and typeface was also defined by Sixteen.
The Final Product
Finally, we transformed their outdated website into a stunning work of art that was grounded in dynamic user experience and persuasive copy, optimized both on desktop and mobile.
We were able to communicate the benefits of their brand in every touchpoint, all while leveraging SEO that would boost their search rankings – and make their complex services immediately understood by even the most uninformed visitor.
