Articulating a complex first-to-market innovation with persuasive simplicity
Where They Started
Phoenix Intel was a tech pioneer that had revolutionized the $25B+ a year snow removal industry with the creation of the most comprehensive weather database ever utilized, cutting-edge ai technology and mapping software written by the world’s most advanced programmers. But without the proper language to articulate this revolutionary service, they were at a standstill. Even the company’s founder was struggling with a simple way to pitch the business in just a few sentences.
But the clock was ticking – with the launch of their brand was fast approaching, and key industry players set to hear their pitch and visit their website in as little as a week. So we stepped in to get them up and running with persuasive copy and design that made the incredibly complex offering easier than ever to understand. Our founder worked closely with the team over several hours to get a full download on the service before diving into the creation phase.
The Visual World
The visual world we defined in this phase of work leaned into clean, modern, futurist imagery that was grounded in technology more so than weather. After all, the primary selling point of the company in this phase of their evolution was less about weather derivatives – and more about the new technology they had developed over the course of years.
The Final Product
But finding the most precise and compelling language was the greatest challenge – and opportunity we undertook for the brand. And what we created was a website that would bring their extremely discerning target audience through a comprehensive yet digestible journey that would inspire action and capture the truly innovative nature of the brand. And we accomplished this successfully while delivering ahead of their extremely tight deadline.
Metrics coming soon!
Patrick Hull, Associate, Phoenix Intel
When we approached her team, we were in a time crunch and needed a website and marketing language that reflected our brand quickly. Hallie and her team stepped up and delivered above and beyond what we expected. Hallie was an absolute pleasure to work with. She listened to our needs and vision, and was able to create a website that captured the essence of our brand. Not only did she deliver on time, but she was also able to complete tasks on demand, even in a high pressure environment. This was a testament to her complete dedication and professionalism. Her expertise in marketing language was invaluable. She was able to create copy that spoke directly to our target audience and helped us stand out in a crowded market. Overall, I can't recommend Hallie and her team enough. They are talented, efficient, and a pleasure to work with. Thanks to Hallie, we now have a website and marketing language that truly reflects our brand and has helped us take our business to the next level.