Granoff Therapy Associates
Creating a supportive digital journey to carve out ownable territory in a rapidly disrupted competitive landscape
Where They Started
Granoff Therapy Associates has been an established therapy center in Austin for three decades, but they’d never established the foundational elements of their brand, such as their tone of voice, visual identity, color palette, or mission statement. So we spent several hours with their founder getting a download on every detail of their business – from their most loyal clientele, to their vision and charitable work before diving in.
Beyond crafting the fundamental articulations of who they were and defining exactly how they stood out from the competition, we were able to come up with strategies that would optimize the internal efficiency of their business – and find opportunities for expanding their practice that they hadn’t been able to pinpoint prior to their work with Sixteen. We were also very mindful of their greatest new threat – an ever-changing digital landscape that meant remote therapy options were rapidly gaining market share, with a completely digital model that was disrupting the industry.
The Visual World
We curated an ownable palette using tranquil neutral tones, with visuals that evoked a feeling of natural simplicity. Soft light, natural elements, and intimate connection were important cues used throughout. The overall feeling was serene, soothing and mindful with an elevated sophistication that was true to the core of who they were and how they operated.
The Final Product
The final product was a stunning website that guided visitors through a tranquil journey with the sensitivity and support required of very delicate topics, such as infertility and family counseling. But we also found the appropriate time to tastefully pinpoint exactly why this brand was the preferred solution compared to its completely digital competition, all while boosting search rankings in a huge way.
